Element Materials Technology

Head of Marketing, Life Sciences

Job Locations UK-Manchester
ID
2022-10489

Overview

Element has an opportunity for a Head of Marketing, Life Science that will lead the development and execution of marketing strategy for the Life Science business in EMEAA. The marketer will leverage best practice to increase overall brand awareness, generate leads and provide monthly assessments and recommendations that will positively affect business results. You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. As our Marketing Manager you will be a key player in making our growth strategy happen.

 

Responsibilities

  • Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives (with support from the Marketing Director & Sales Director)

  • Create and deliver omni-channel marketing campaigns that will extend Element’s reach in end markets, increase lead generation and improve brand awareness

  • Budget management of key marketing initiatives to maximise ROI for the business unit

  • Develop uniform messaging and value propositions for target customers to optimize brand awareness

  • Monitor and report against campaign progress

  • Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital

  • Maintain and develop website with added value content to maximize lead generation

  • Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc

  • Develop ABM campaigns to develop opportunities within strategic key clients

  • Deliver content in accordance with brand style guidelines and appropriate editorial governance so content is consistent with our Element brand voice, style and tone

  • Develop and execute virtual and live marketing events programme

Skills / Qualifications

  • 10+ years of marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
  • Bachelor’s Degree in Marketing/Communications or equivalent in experience
  • Excellent written and verbal communication skills
  • Problem solving, proactive attitude to thrive in an evolving marketing team
  • Strong campaign management skills with ability to work with internal team members and outside agencies
  • A customer-centric, results-driven mindset

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Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 7,500 brilliant minds operating from 200 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

 

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

 

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

 

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

 

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

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